LoL Social Media Executive (based in Sao Paulo)

São Paulo ou Remoto

Descrição da Vaga

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Reporting to: MOBA Social Media Manager

Department: Esports

We support Betway's growth in major international markets and the esport industry. Collaborating and working with all departments, you’ll be constantly thinking, exploring and learning. Using insights into language and culture, you’ll contribute to ensuring the market is robust, adaptable and growing.

Purpose of the role:

Betway Esports’ Brazil social media channels have seen an incredible amount of growth and we’re in need of a passionate social media executive to take our channels to the next level. You will be tasked with manning the Betway’s social media profiles and generating new ideas to increase reach, engagement levels and drive traffic to We’re looking for people to join a fun team and to love what they do – if the below sounds like you then we’d love to hear from you.

You will be responsible for:

  • Source and publish relevant and compelling social media content in correct tone of voice to support the editorial and commercial goals of Betway
  • Create a range of multimedia content (video, GIFs and still images) for commercial and editorial campaign
  • Monitor audience engagement and provide data and insights to the wider team
  • Work with the esports team to drive traffic to Betway’s sportsbook site
  • Create and deliver weekly and monthly social media giveaway campaigns
  • Work the esports team to plan content shoots with Betway sponsored teams

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will have: 

  • Please ensure you apply with an English version of your CV
  • Experience of creating and posting entertaining and engaging social media content
  • Experience of devising and managing social media campaigns
  • Ability to design and edit multimedia content (video & still images)
  • Ability to write punchy, compelling copy
  • An understanding analytics data (Facebook, Twitter, Google) and report on performance
  • Flexibility to work outside standard working hours when required
  • An interest in gaming and esports
  • An in-depth understanding of LoL and the community

It would be a bonus if you also had:

  •  Knowledge of multiple esports titles including CS:GO and Dota
  • Proficient use of Photoshop and the necessary skills to create statistical graphics, memes and social media imagery (Demonstrated through examples of graphics and/or design work)
  • Experience in-front of camera as a video host

Person Specification:

  • Creative, pro-active and driven
  • A good communicator, both verbally and in writing
  • Good organisational skills
  • Ability to manage multiple projects at the same time
  • Eager to work in social media
  • High attention to detail

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